Her Universe, the groundbreaking Fangirl fashion company and lifestyle brand, is the vision of Ashley Eckstein, actress, entrepreneur and voice of Ahsoka Tano in Star Wars: The Clone Wars and Star Wars Rebels. Ashley has been widely recognized as a business woman, Fangirl trendsetter and leading voice for female fandom. Founded in 2010, Ashley launched Her Universe with the mission to create stylish, fashion-forward merchandise for female sci-fi fans. Her Universe is a place for Fangirls to step into the spotlight and be heard, recognized and rewarded. Ashley's goal, from the beginning, was to build the company into a stand-alone entertainment and merchandise brand and, today, Her Universe is leading the way. Hoping to change the perception that science fiction and fantasy is just for boys, Her Universe has joined forces with some of the biggest names in the sci-fi/fantasy world to create Fangirl apparel and accessories for such well-known names as Star Wars, Doctor Who, Star Trek and Marvel.
Today, Her Universe, a stand-alone subsidiary of Hot Topic, Inc., has expanded its brand to further celebrate female fandom. It has created a "geek couture" fashion show at San Diego Comic-Con, The Her Universe Fashion Show, along with a docu-series based on the show for Comic-Con HQ, as well as a publishing imprint, Her Universe Press.